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anti gas and bloating
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$69.42avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$8.10–$176.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,657.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 13K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price