40
alkaline water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good804.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Price range
Good$8.41–$23.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand