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woody toy story
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+254.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$152.74avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,239.85avg incumbent reviews — the moat a new listing must climb
Price range
Bad$54.53–$298.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 22K searches