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watch box
Worth a lookShows a sweet-spot price point ($108.63 avg), but prices mostly outside the sweet spot ($15.97–$1432.19) keeps it on the watch list.
Avg price
Good$108.63avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$637K$637K/yr · 246K searches
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,008.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$15.97–$1432.19cheapest to priciest tracked listing — scored on the share inside $15–$100