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thermal leggings for women
Skip itSoft demand (-84.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.38–$309.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,289.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 16K searches
Growth
Bad-84.4%90-day search growth — must beat 0% to launch
Returns
Bad14.9%return rate — above 5% kills the launch gate