68
swimming board
Worth a lookShows demand growing +211.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+211.3%90-day search growth — must beat 0% to launch
Review moat
Great129.16avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$67.26avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$12.91–$188.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$47K$47K/yr · 14K searches