52
stockings
Worth a lookShows a sweet-spot price point ($36.43 avg), but soft demand (-27.6% this quarter) keeps it on the watch list.
Avg price
Incredible$36.43avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Price range
Good$5.25–$125.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,759.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$132K$132K/yr · 115K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch