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68

sticky bra

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 88Conversion 33Competition 78Returns 64Price range 92Avg price 94Brand share 84Review moat 93Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Great$47.99

avg listing price — sweet spot $15–$100

Review moat

Great137.62

avg incumbent reviews — the moat a new listing must climb

Price range

Great$26.08–$103.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+92.2%

90-day search growth — must beat 0% to launch

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 34K searches