46
running sunglasses
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$81.62avg listing price — sweet spot $15–$100
Price range
Great$31.95–$113.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,579avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 32K searches
Signals High Price