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postpartum underwear
Skip itPrices mostly outside the sweet spot ($30.46–$621.54) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$133.17avg listing price — sweet spot $15–$100
Market size
Good$449K$449K/yr · 100K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad12,117.78avg incumbent reviews — the moat a new listing must climb
Price range
Bad$30.46–$621.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price