49
postpartum belt after delivery
Skip itHigh returns (9.3%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$73.29avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$21.15–$163.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,726.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 67K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate