66
no show socks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$45.57avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Price range
Good$15.26–$129.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,203.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 30K searches