70
luggage tag
Worth a lookShows demand growing +143.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+143.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$26.45avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$2.32–$78.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great488.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 46K searches