Skip to content
58

luggage scale

Worth a look

Shows a sweet-spot price point ($31.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 72Conversion 90Competition 25Returns 74Price range 68Avg price 95Brand share 49Review moat 23Quality gap 53

Avg price

Incredible$31.69

avg listing price — sweet spot $15–$100

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Growth

Good+55.1%

90-day search growth — must beat 0% to launch

Price range

Good$13.22–$138.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$280K

$280K/yr · 82K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,528.21

avg incumbent reviews — the moat a new listing must climb