40
lab coat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$31.73–$99.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$61.67avg listing price — sweet spot $15–$100
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,829.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 38K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price