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kurta set for women
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$85.16avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,966.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 673K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Price range
Bad$18.45–$407.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate