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56

keyboard fidget

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 75Conversion 23Competition 62Returns 98Price range 61Avg price 95Brand share 33Review moat 96Quality gap 57

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible81.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$45.46

avg listing price — sweet spot $15–$100

Growth

Great+60.0%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$16.46–$153.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 40K searches