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hoodies for men
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$80.09avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Okay$179K$179K/yr · 531K searches
Review moat
Bad15,567.37avg incumbent reviews — the moat a new listing must climb
Price range
Bad$25.96–$489.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Returns
Bad13.0%return rate — above 5% kills the launch gate