47
heels for women
Skip itHigh returns (18.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Review moat
Great350.55avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$127.16avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$31.90–$259.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 483K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad18.2%return rate — above 5% kills the launch gate