39
halloween costume for boys
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Great$51.24avg listing price — sweet spot $15–$100
Review moat
Great250.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$24.71–$111.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 33K searches