45
dog blanket
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.35avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$16.72–$139.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,042.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 18K searches