48
cowboy hat
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Great$49.77avg listing price — sweet spot $15–$100
Review moat
Great199.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$19.70–$165.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 42K searches
Signals High Returns