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business card holder
Skip itSoft demand (-1.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$67.76avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,606.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.88–$265.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 35K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch