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57

arch support

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 47Conversion 33Competition 75Returns 96Price range 95Avg price 95Brand share 28Review moat 22Quality gap 81

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.61

avg listing price — sweet spot $15–$100

Price range

Incredible$15.48–$97.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$120K

$120K/yr · 109K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,111.33

avg incumbent reviews — the moat a new listing must climb