36
alien costume
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$91.69avg listing price — sweet spot $15–$100
Review moat
Good527.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay$39.86–$186.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 13K searches