60
bird spikes
Worth a lookShows a thin review moat (51 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible50.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$59.51avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Okay$173K$173K/yr · 41K searches
Price range
Okay$18.22–$292.29cheapest to priciest tracked listing — scored on the share inside $15–$100