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whoop strap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$7.1M$7.1M/yr · 1.4M searches
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Great+69.5%90-day search growth — must beat 0% to launch
Review moat
Good1,282.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$398.54avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$66.74–$1271.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand