40
solar panel
Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great480.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$171K$171K/yr · 76K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$17.92–$3781.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-63.0%90-day search growth — must beat 0% to launch
Avg price
Bad$520.69avg listing price — sweet spot $15–$100