38
sand bag
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$59.26avg listing price — sweet spot $15–$100
Price range
Great$12.98–$111.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good502.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 15K searches
Growth
Bad-75.3%90-day search growth — must beat 0% to launch