45
radio
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$115.46avg listing price — sweet spot $15–$100
Review moat
Good878.97avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$292K$292K/yr · 226K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Bad$32.08–$340.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals High Price