41
power station
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great407.47avg incumbent reviews — the moat a new listing must climb
Market size
Good$838K$838K/yr · 315K searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.4%90-day search growth — must beat 0% to launch
Avg price
Bad$1660.22avg listing price — sweet spot $15–$100
Price range
Bad$138.65–$15150.46cheapest to priciest tracked listing — scored on the share inside $15–$100