55
outlet extender
Worth a lookShows a sweet-spot price point ($49.79 avg), but soft demand (-3.0% this quarter) keeps it on the watch list.
Avg price
Great$49.79avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good709.16avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.77–$199.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$129K$129K/yr · 54K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand