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nest thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great434.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$215K$215K/yr · 51K searches
Avg price
Bad$374.74avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$41.07–$920.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price