35
mini phone
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Review moat
Incredible53.89avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$283.49avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Price range
Bad$59.21–$625.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 140K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale