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iphone air case
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Avg price
Great$75.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Market size
Okay$187K$187K/yr · 151K searches
Price range
Okay$24.27–$298.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad7,168.56avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price