46
iphone 16 case
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.27avg listing price — sweet spot $15–$100
Price range
Great$13.41–$120.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 183K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,804.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch