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iphone 14 pro case
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.21avg listing price — sweet spot $15–$100
Price range
Great$10.19–$73.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$150K$150K/yr · 159K searches
Review moat
Bad10,027.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.5%90-day search growth — must beat 0% to launch