42
iphone 14 case
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.18avg listing price — sweet spot $15–$100
Price range
Great$14.20–$45.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,039.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 84K searches