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iphone 13 pro case
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.21avg listing price — sweet spot $15–$100
Price range
Great$9.27–$67.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 107K searches
Review moat
Bad6,062.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.0%90-day search growth — must beat 0% to launch