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iphone 13 case
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.56avg listing price — sweet spot $15–$100
Price range
Great$8.45–$67.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 168K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,044.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch