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iphone 12 case
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.45avg listing price — sweet spot $15–$100
Price range
Great$10.26–$70.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,012.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 100K searches