40
iphone 11 case
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.94avg listing price — sweet spot $15–$100
Price range
Great$9.98–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,321.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 67K searches
Signals Low Review Barrier