36
instax mini evo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great411.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$741K$741K/yr · 58K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$954.65avg listing price — sweet spot $15–$100
Price range
Bad$704.13–$1558.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price