40
iem
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$157.36avg listing price — sweet spot $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,207.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$111K$111K/yr · 140K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$42.78–$611.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price