38
gps
Skip itPrices mostly outside the sweet spot ($32.64–$692.72) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$156.64avg listing price — sweet spot $15–$100
Review moat
Good1,371.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 95K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$32.64–$692.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price