53
fold 7 case
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (7.7%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great300.12avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$139.91avg listing price — sweet spot $15–$100
Market size
Good$462K$462K/yr · 237K searches
Price range
Bad$21.47–$381.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate