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62

extension cord

Worth a look

Shows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 23Conversion 62Competition 54Returns 77Price range 72Avg price 95Brand share 47Review moat 72Quality gap 52

Market size

Incredible$2.2M

$2.2M/yr · 895K searches

Avg price

Incredible$45.51

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good617.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good$15.18–$132.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch