49
card holder
Skip itPrices mostly outside the sweet spot ($4.48–$543.67) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.27avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Okay$230K$230K/yr · 146K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,454.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.48–$543.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price