45
airpods 4 case
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.47avg listing price — sweet spot $15–$100
Price range
Great$10.33–$98.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay2,807.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$105K$105K/yr · 133K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand