36
wired mouse
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.96avg listing price — sweet spot $15–$100
Price range
Great$9.38–$77.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Review moat
Bad16,218.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$24K$24K/yr · 23K searches